Sneaker of the Week - PUMA Clyde

Sports lifestyle brand PUMA® has partnered with legendary culture brand, Undefeated, to launch the Undefeated (UNDFTD) Collection with PUMA, a special collection centered around one of PUMA’s most iconic and celebrated styles: The PUMA Clyde. This long term project will make Undefeated a true design partner with PUMA, designing a collection of PUMA Clydes that will be released beginning in April and

throughout 2011 and beyond.

The partnership between PUMA and Undefeated is about pushing boundaries and refreshing a classic style and icon, The PUMA Clyde. Undefeated and PUMA explored trends in the marketplace and collaborated to interpret these fashion and lifestyle nuances into footwear styles that are inclusive of both brands. The first release from the collection will be on April 10th followed by another release on June 10th, and many more throughout 2011 and beyond. Consumers can expect to see clean lines and a unique exploration of materials and textures.

The PUMA Clyde was chosen for this project not only for its significance to the PUMA brand, but also to sneaker history and pop culture. Customized for basketball great and current announcer for The New York Knicks Walt “Clyde” Frazier in 1973, the Clyde was the first signature basketball shoe. Built on performance and style, it immediately became a mainstay on the court and on the street. As a statement shoe, it was part of the uniform for cultural artists – DJs, b-boys, musicians and graffiti artists. With its clean and classic styling, the PUMA Clyde continues to be on-trend today.

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Sneaker of the Week: PUMA Mid Vulc

PUMA sportlifestyle introduces a new classic, with clean, simple and streetstyle in mind.

Aptly named the PUMA Mid Vulc; the style is inspired by the PUMA Archive’s original 1970s -1980’s PUMA Mid, yet refreshed on a vulcanized sole.

In true PUMA fashion, the Mid Vulc unifies on trend design, form and function. Especially created for those who like to make the street their playground, it is a durable, easy to wear and ride sneaker in leather, ripstop nylon and suede.



Accompanying this premium, clean looking style, is a limited run of PUMA custom laces featuring a metal aglet with silver cat detailing, which compliment the silver foil logos on the shoes. Each set of laces comprises of 1 x black set and 1 x white pair to give the wearer the choice to go tonal or add a pop of contrast.

Working in association with Goodone, (www.goodone.co.uk) both pairs of laces come in an authentic hand made bag made with recycled off cut PUMA Archive fabric. The bag is also an ideal size to be a digital camera/ipod/iphone case.



Not for sale there are just 250 special edition PUMA Mid Vulc laces and bags in circulation in the UK only.



In no doubt a desirable streetwear staple, the PUMA Mid Vulc in black and white colourways are currently available exclusively to select PUMA independent trainer boutiques nationwide, retailing at £55 rrp.

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